An HVAC company based out of Mesquite, TX, used DataPins to expand its coverage on Google and Google Maps for industry-related keywords.
The company did its part by using the DataPins app to produce 253 pins as of March 2024.
Check out an example below where a pin directly translates into a Google Search ranking.
Pin Example
Ranking Example
How DataPins Boosted Local SEO Rankings for this Mesquite-area HVAC Company
DataPins consolidates multiple signals to increase a website’s search visibility and E-E-A-T.
The signals include:
- Schema Markup
- Geo-Coordinates
- Mini-Maps
- Original Job Photos
- Unique Job Descriptions / Captions
- Customer Reviews
The sum of these parts is greater than their whole, so inserting one of these signals onto your HVAC website may have an impact, but combining one with all has a more potent outcome.
Organic Search Impact
The pin signals helped this local company rank for various keywords on traditional organic results, including long-tail queries like damper actuator repair mesquite tx.
Long-tail phrases like these account for nearly half of all web search queries and even more for local contractor websites.
DataPins has also allowed this website to rank for traditional service queries like ecm motor replacement mesquite tx, without requiring an individual page for this service.
Google Maps Impact
The long-tail impact of pins expands to this company’s Google Business Profile via Google Maps rankings. For example, the long-tail keyphrase runtru heat pump repair mesquite tx, which is pulled directly from a pin job description, ranks #1 on Google Maps and the Map 3-Pack.
As you might imagine, securing Map 3-Pack rankings is a massive win for a local HVAC company. It allows them to gain local searchers and convert them through a GMB listing.
Reputation Impact
Using the DataPins review request feature, the company increased its number of Google reviews, further contributing to Google Maps rankings while driving more conversions. The ongoing use of the DataPins tool will allow for a consistent stream of customer feedback.
The reviews have already boosted rankings within the Map 3-Pack while increasing website clicks through the Google Business Profile interface.
The Ongoing Impact of DataPins
This local contractor has already achieved impressive results in less than two months of DataPins usage. Their rankings, visibility, and conversion rates will only increase as they continue to utilize the tool and its extensive features.
