As a home services company in Arizona, Phay Plumbing wanted to improve its Local SEO in Goodyear, AZ, and surrounding areas.
Before Phay Plumbing started using DataPins, they were restricted to “old-school” SEO tactics.
Once they started using DataPins, everything changed for their Local SEO
Example of Local SEO Ranking
Pin (E-E-A-T)
Ranking (Local SEO)
How DataPins Impacts Local SEO for Home Service Companies
Most Arizona home services companies rely on “traditional SEO,” which is no longer what Google seeks.
For example, link-building and doorway pages violate Google Guidelines.
Also, publishing regurgitated blog posts violates Google’s Helpful Content Update.
E-E-A-T
E-E-A-T is the new version of effective Local SEO for Arizona Home Services Companies.
E-E-A-T is experience, expertise, authoritativeness, and trustworthiness.
Phay Plumbing uses DataPins for E-E-A-T.
DataPins consolidates E-E-A-T singles into a pin.
When Google crawls its website and pins, it finds details about recent work and customer reviews.
Google Maps
Most Arizona homeowners find a home service provider through Google Maps or the Google Maps 3-Pack.
DataPins powers your Google business listing to rank for thousands of queries on Google Maps.
Each time you submit an invoice through DataPins, it gets converted into a pin.
Now, Google knows you do specific jobs like clogged drain and toilet repair.
Furthermore, they know where the job was performed via geo-coordinates and schema.
Google Reviews
Reviews are a ranking factor and a conversion factor for Google users.
Once your listing appears on a prospect’s screen, they check your reviews.
If you have fewer than ten reviews, they probably won’t even call.
Luckily, DataPins has a review request feature that sends automated texts and emails to your customers, including review links.
That’s why Phay Plumbing now has more than 100 reviews.
Conclusion
Unfortunately, old-school Local SEO for home services companies in Arizona is not what it was ten years ago.
Luckily, the DataPins app allows these companies to rank on Google Maps and get customers.
By demonstrating E-E-A-T, accumulating reviews, and increasing conversion rates, this home service company secured top-ranking positions on Google Maps and organic results.
