The traditional form of Local SEO for garage door installation companies is obsolete in 2024.
Mass-producing generic service pages or city pages won’t help your business stand out on Search.
Google does not care about word count or total number of pages.
They care primarily about one thing: E-E-A-T.
What is E-E-A-T for Garage Door Installation Companies?
E-E-A-T is experience, expertise, authoritativeness, and trustworthiness.
Experience: First-hand involvement in garage door installations
Expertise: Vast knowledge of the nuances of garage door installations
Authoritativeness: Respect and acknowledgment from residents and industry peers
Trustworthiness: Credible and reliable when providing garage door information
Read Google’s Document on E-E-A-T
How to Demonstrate E-E-A-T for Garage Door Installation Companies
To demonstrate E-E-A-T, you need a software tool called DataPins.
This software app was built for E-E-A-T.
DataPins takes your jobs and converts them into E-E-A-T signals, including:
- Geo-coordinates
- Schema markup
- Unique images
- Unique captions
- Mini-Maps
DataPins allows you to showcase recent jobs with relevant digital signaling.
None of your private information is publicized; it is only information that helps market your business and showcase E-E-A-T.
Why SEO Doesn’t Work for Garage Door Installation Businesses
SEO doesn’t work unless you rank on Google Maps and Google Search for service-based keywords.
Most blog posts about garage door installation don’t rank, and the ones that rank don’t convert.
In fact, 96.5% of blog posts get zero traffic.
SEO strategies that rely on blog traffic don’t build businesses or drive results.
When a local garage SEO campaign fails, an over-emphasis on blogging is typically the culprit.
Local Keywords for Garage Door Companies
A “keyword” is merely something a real person types into Google.
Keyword tools are based on obsolete data and are more of an estimate than a full-proof measurement.
That’s why Google Search Console doesn’t recognize over 50% of queries for local contractor websites.
They are for terms that Google doesn’t have in their system, which means they are hidden or long-tail terms.
Everyone is different, just like your customers.
Don’t rely on estimated keyword volume to inform your local targeting.
Link Building for Garage Door Installers
Backlinks have always been a point of contention in the SEO industry for various reasons.
While professionals can argue over the impact of link building, we will simply provide you with objective facts.
First of all, most links violate Google’s guidelines.
Secondly, most links don’t work.
Here are some link strategies that will help your SEO campaign.
- Submit your company to local directories.
- Wait for people to link to your brand.
Organic links are helpful for rankings, but they require taking a long-term view of your online presence.
The SEO Foundation
The only essential element of SEO is to get your website crawled.
If Google cannot crawl your website, you cannot appear in search.
Luckily, Google is really good at crawling websites.
Make sure your pages are indexed before moving on to other SEO tasks
Google Business Profile
For local SEO, your Google Business Profile is essential.
Why? Google Business Profiles are needed to rank on Google Maps.
Google Maps is where over 50% of your traffic will come from.
Let me cut to the chase: Create a Google Business Profile (if you haven’t already)
Google Reviews
Another SEO essential of Google Business Profiles is Google Reviews.
Most customers will only call a business with at least ten reviews.
So start getting more Google Reviews.
Use DataPins to send automated requests to your customers.
If somebody leaves a negative review, who cares?
The goal is to get so many reviews that a few bad ones don’t matter.
You can always respond to a bad review (but stay professional) – as other prospective customers will read your response.
Content Strategy is Misleading
Content for local garage door companies is really about building trust.
You cannot build trust with a boring blog post.
As we noted earlier, 96.5% of blog posts get zero traffic.
The best way to build trust is to showcase recent jobs and reviews.
This way, visitors can see like-minded customers who’ve experienced your services first-hand.
Local City Pages for SEO
Mass-producing city pages that proudly violate Google’s public guidelines.
The last thing the internet needs is more cookie-cutter, near-duplicate content that serves as nothing more than doorway pages to mislead visitors.
Conversely, DataPins users show evidence of real jobs they did for real customers.
The Purpose of Garage Door Installation Websites for SEO
In 2024, a website aims to demonstrate E-E-A-T and power your Google Maps rankings via your Google Business Profile.
Your website is not an Encyclopedia Britannica; nobody wants to read boring blog posts.
When you show visitors that you can install their garage door, they send better user signals.
Guide Conclusion
As a garage door installation company, you want to get new customers.
You can get new customers with E-E-A-T and a Google Business Profile.
While using old-school tactics like blogging and links is tempting, demonstrating E-E-A-T works best.
The DataPins app allows businesses to showcase recent jobs and gather customer reviews on Google and other platforms.
By consolidating these user signals into prominent SEO information, DataPins helps your website stand out.
Call us today to learn how DataPins can power your garage door installation company.
